Every second counts. Did you know that 52% of consumers say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site? Amazon has calculated that a page load slowdown of just 1 second could cost $1.6 billion in sales each year.
That’s why website performance and flight search speed can have a huge impact on any online travel retailer’s bottom line. We believe that for travel flight search, the sweet-spot is one or two seconds.
We all expect speed, but fast search results aren’t enough. We also want to find the cheapest, most relevant, and bookable fares. In a nutshell, we want the most comprehensive results at the drop of a hat when we plan our holidays.
It only makes sense that this evolution has influenced the key performance indicators for online travel retailers. Once upon a time, the ability to find and book a flight was good enough. Today, when it comes to flight search, we believe that the only result that truly counts is conversion, or how many travellers actually purchase the flight they searched for.
More than a decade ago, Amadeus was the first to deliver a low-fare search solution. Thanks to constant innovation, Amadeus is also the first to deliver instant search technology. By instant, we mean that we can deliver flight results back to you in milliseconds. One of the biggest advantages of Amadeus Instant Search technology is that travellers will always be able to book the (most suitable) flight they find. Amadeus Instant Search technology comes with hardly any trade-off on bookability, accuracy and choice, so travellers won’t find that the flight they chose is unavailable just when they are ready to pull out their credit card.
We believe that this gives online players a huge opportunity to stand out in the crowded travel space. We know that online retailers only have a few seconds to get travellers’ attention. We know that instant search technology will boost your conversion: try it!
As the online world evolves at breakneck speed, with both mobile and chat channels gaining ground, instant search technology will be a key enabler in facilitating better customer interactions. Make sure that you don’t get left behind.
Check out our flight search website to learn more about how our solutions can give your business a competitive advantage.
The post How to fix the one thing that costs online travel retailers millions in sales appeared first on Amadeus Corporate Blog.
